letters to Nancy Andrews
Letters to the Editor
Q. We’ve been in the top 10 of Google SERPs for years for keywords like “chess software” and “chess openings.” How would you recommend getting into the top 3?
A. Going from the bottom of page 1 to the top of page 1 on Google is a game of fine tuning. I’d need to spend a fair amount of time understanding your site before I dished out good advice. And you provided me no data at all. However, assuming the site you to which you refer is the one you typed in the URL field, one thing that did jump out at me is that you’ve got a very light deep link ratio. Most of your backlinks point to the home page. I thought for a moment that this was a site without many pages that would cause the home page backlink loading to make more sense but then I saw that Google’s indexed over 800 pages. So one thing I can say is that you should improve the deep link ratio for top of the SERPs listings.
Nancy Andrews