www.singingcowpoke.com
Friday, February 02, 2007
Know anyone with a Laryngectomy?
Yea, me neither.
But I work for The Truth designing and building all of their websites. Actually I work for Arnold Worldwide, advertising conglomerate, who has Truth as a client.
Our latest campaign is www.singingcowpoke.com, a website about a cowboy who smoked a lot, so much so he required a laryngectomy.
The fun part is the site allows you to type and send a message to a friend. A "Laryngectogram" if you will. When your friend plays the Laryngectogram it is read by our animated cowboy using text to speech technology. This was something new for me to implement so the site was a lot of fun to build, irregardless of the asinine hours put into it. (notice how tired I am in the pic)
On the more serious side, the site contains a video interview with the cowboy, animation of how a laryngectomy works, and memorials to the two real Marlboro men who eventually succumb to their own advertising product.
Knowledge is contagious. Infect truth.
posted by Chris Teso @ 9:49 AM,
1 Comments:
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At Sunday, February 18, 2007 9:02:00 PM,
adverlicious said...
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Disturbing campaign -- well done at cutting through the clutter! We found one of the campaign's online ads and archived it for reference:
Singingcowpoke.com's Laryngectogram 728x90 online ad
(We've got many more examples of online social marketing campaigns if you're curious about what others in the field are doing.)
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